Introduction :- If we talk about luxury watches, the first name that comes to people’s mind is Rolex. Rolex is not just a brand of watches but also a status symbol that tells how you are financially and what background you belong to. People do not wear Rolex watches to see the time, but by wearing it, people will themselves guess how your time is going. In this article, we will know why Rolex is so expensive and why it is the first choice of rich people.
How Rolex brand Starts ?
Rolex was founded in 1905 in London by Hans Wilsdorf and Alfred Davis. Initially it was named “Wilsdorf and Davis” but in 1908 it was officially named “Rolex”. Hans Wilsdorf wanted to create a wristwatch brand that was both luxurious and accurate and reliable and had a unique identity.
In 1926, Rolex created the world’s first waterproof watch, which astonished people and gave a new identity to Rolex and then in 1931, Rolex created the self-winding mechanism and presented it to the world, which we know today as Perpetual movement
key Features of Rolex
Rolex has become such a brand that it not only looks royal but also has such features which make it different from all other watches.
Its Material Quality :- Rolex uses in-house made material in its watches which makes it different from other brands. It uses in-house made 904L stainless steel which keeps its watches very strong and rust and corrosion free for a lifetime.
In-house manufacturing: – Rolex makes almost all its watches in-house and all its parts are also made in-house. Handmade Rolex believes that this maintains quality and also has good detailing.
COSC Certificate:- Rolex gives a COSC certificate with every watch. We mostly see this certificate in Luxury brand watches. This certificate is given for precision and high accuracy which are made in Switzerland.
Water Resistant :- Rolex has a watch called “Rolex Submariner” which works in water up to 300 meters, so Rolex watches are also widely used for deep sea diving.
Rolex popularity and its models
Rolex is a watch company which celebrities across the world like to wear and it is also the first choice of many leaders and players. Some of these names are Paul Newman, Roger Federer, Shah Rukh Khan, Barack Obama etc. All of them are in the list of Rolex wearers.
| Rolex Submariner | A perfect diving watch |
| Rolex Daytona | Sporty and classy for racing lovers |
| Rolex Datejust | For everyday elegance |
| Rolex GMT-Master II | For frequent travelers with dual time zone |
investment value of Rolex
If you are buying a Rolex watch, do not buy it thinking it is just a watch, it is also a very good source of investment. There are many models of Rolex which sell at even higher prices with the passage of time and you get a good return and if you buy any of their vintage watches or limited edition watches, you will get a very good resale value which you might not have got if you had invested in something else.
If you buy a Rolex watch, then you have bought a heritage. You can use it and then gift it to your next generation. Its value will increase with time and your money will almost double.
Manufacturing secrets of Rolex
Rolex uses very good technology in its watches. Every part of them is handmade and every part is tested manually. It takes months to make a single watch of Rolex and they make all their watches with only one goal and that is perfection. After the watch is made, it undergoes many tests in the labs and their labs are also of very advanced technology in which pressure tests, magnetic field tests and rough tests are also done which make their watches even more special.
Conclusion
Rolex is a brand that every personality likes to wear, whether it is a business tycoon or a leader or a celebrity or a player, everyone likes to wear it. People wear it not to tell time but to carry a legacy, If you are also thinking of buying a luxury watch, then Rolex is such a watch brand that will never let you feel disappointed because Rolex is not just a watch but an emotion and is so relevant that it will remain relevant today and tomorrow also and will never cause you a loss.